Investment adviser: LED lighting, home lighting market, leveraging the wind

With September approaching, home lighting is about to enter the peak season period, each year beginning in September is the peak season, and should continue until the end of the season. It is reported that in four months time, companies usually complete about 70% of overall sales. So, how well the sales season, largely determines the level of performance this year.

Investment Advisor in Senior Fellow in China, said He, LED lighting manufacturers industry in early 2011 did not show strong momentum, on the one hand, prices have been in decline; the other hand, raw material costs, labor costs, logistics costs, and external economic environmental impact of downturn, rapidly rising business costs. The market segments, the mid-2011, LED lighting slightly prominent, though not to drive massive sales, but at least the silence of the market to add a note vitality.

By the international currency markets and the impact of the domestic property market, LED lighting bulbs industry, mainly in the latter part of the market steadily mainly the domestic market by the effect of good policies, a greater power, the companies also adjust the lighting season marketing strategies, in order to help market expansion of the wind to achieve the next step. Have to say, this year's market environment for the development of the industry does have a greater impact, but from another level, the competition is also conducive to objective industry reshuffle.

Investment Advisor in the Research Director Zhang Yan Lin pointed out that, for the good of the future market expectations, foreign investors have increased investments in the Chinese market, China's LED lighting market in an attempt to start a large scale before a firm foothold. Domestic enterprises, to achieve the product line extension, have to start from the first half of the product line adjustments, and in time for the season before the new products to market; the other hand, the market increased promotional efforts in marketing, sales promotion, a two-pronged I hope in the fierce market competition.

According to the Investment Adviser of the "2011-2015 China's semiconductor lighting (LED) industry investment analysis and forecast report" shows that in the tough market situation, the enterprises in the production, management, and have taken appropriate adjustments. In the production system, they create a strong supply chain to ensure the procurement, development, production, manufacturing part of the flow, to ensure delivery and shipping rates; the same time, the optimization of management to ensure quality control, production planning to achieve.